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blue tracksuit
Skip itSoft demand (-28.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$28.93avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$8.88–$48.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,196.89avg incumbent reviews — the moat a new listing must climb
Market size
Good$311K$311K/yr · 375K searches
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Returns
Bad8.0%return rate — above 5% kills the launch gate
Growth
Bad-28.5%90-day search growth — must beat 0% to launch
Signals High Returns