48
blue shampoo and conditioner
Skip itA small market ($49K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$24.91avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Price range
Great$10.77–$47.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+21.1%90-day search growth — must beat 0% to launch
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad12,173.92avg incumbent reviews — the moat a new listing must climb
Market size
Bad$49K$49K/yr · 47K searches