56
blue lipstick
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Price range
Good$1.13–$29.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-0.8%90-day search growth — must beat 0% to launch
Avg price
Bad$8.30avg listing price — sweet spot $15–$100
Review moat
Bad17,159.23avg incumbent reviews — the moat a new listing must climb
Market size
Bad$64K$64K/yr · 147K searches
Signals No Dominant Brand