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blue hair dye
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Avg price
Good$13.46avg listing price — sweet spot $15–$100
Market size
Good$499K$499K/yr · 1.3M searches
Price range
Good$5.79–$27.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Growth
Okay+7.9%90-day search growth — must beat 0% to launch
Review moat
Bad19,236.24avg incumbent reviews — the moat a new listing must climb