61
blue eyeliner
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Competition
Great40%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good68%top-5 brand share — brands hold most of the demand
Growth
Good+21.4%90-day search growth — must beat 0% to launch
Market size
Good$283K$283K/yr · 406K searches
Price range
Okay$1.96–$27.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$8.24avg listing price — sweet spot $15–$100
Review moat
Bad18,767.12avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand