37
blowdry brush round
Skip itSoft demand (-38.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$18.19avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good$5.69–$29.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,622avg incumbent reviews — the moat a new listing must climb
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$143K$143K/yr · 216K searches
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-38.6%90-day search growth — must beat 0% to launch