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55

blonde hair dye

Worth a look

Shows low returns (0.3%), but a deep review moat (22,298 avg reviews) keeps it on the watch list.

Market size 59Growth 29Conversion 36Competition 93Returns 99Price range 63Avg price 58Brand share 28Review moat 15Quality gap 53

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Competition

Great22%

top-5 click share — an open shelf

Price range

Good$4.83–$32.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$474K

$474K/yr · 1.3M searches

Avg price

Good$12.94

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Growth

Okay+3.0%

90-day search growth — must beat 0% to launch

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Review moat

Bad22,297.81

avg incumbent reviews — the moat a new listing must climb

Search terms