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51

blonde eyebrow pencil

Worth a look

Shows low returns (0.4%), but prices mostly outside the sweet spot ($2.37–$16.55) keeps it on the watch list.

Market size 56Growth 25Conversion 95Competition 68Returns 98Price range 11Avg price 21Brand share 17Review moat 17Quality gap 48

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Incredible12.1%

search→purchase rate — share of searches ending in a sale

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Market size

Good$418K

$418K/yr · 448K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-0.1%

90-day search growth — must beat 0% to launch

Avg price

Bad$7.69

avg listing price — sweet spot $15–$100

Brand share

Bad93%

top-5 brand share — brand-locked demand

Review moat

Bad18,401.61

avg incumbent reviews — the moat a new listing must climb

Price range

Bad$2.37–$16.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Reviews