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blonde dry shampoo
Skip itA concentrated shelf (top 5 take 78% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.24avg listing price — sweet spot $15–$100
Price range
Good$6.72–$28.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$205K$205K/yr · 101K searches
Review moat
Okay3,493.33avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Okay+0.3%90-day search growth — must beat 0% to launch
Competition
Bad78%top-5 click share — a locked-up shelf