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Worth a lookShows a fragmented shelf (top 5 take 36% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great36%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good61%top-5 brand share — brands hold most of the demand
Avg price
Good$14.60avg listing price — sweet spot $15–$100
Price range
Good$5.82–$38.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Growth
Good+39.4%90-day search growth — must beat 0% to launch
Review moat
Okay1,690.75avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$86K$86K/yr · 263K searches