50
blending brush
Worth a lookShows low returns (1.1%), but soft demand (-7.2% this quarter) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Market size
Good$505K$505K/yr · 602K searches
Brand share
Good75%top-5 brand share — brands hold most of the demand
Price range
Good$3.21–$27.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.62avg listing price — sweet spot $15–$100
Review moat
Bad8,612.27avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.2%90-day search growth — must beat 0% to launch