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bleach packets for hair
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Price range
Good$4.69–$34.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.98avg listing price — sweet spot $15–$100
Market size
Okay$214K$214K/yr · 240K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Okay+4.0%90-day search growth — must beat 0% to launch
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,129.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality