51
blade
Worth a lookShows low returns (0.4%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Good63%top-5 brand share — brands hold most of the demand
Price range
Good$4.98–$32.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Market size
Good$287K$287K/yr · 749K searches
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Growth
Okay+9.5%90-day search growth — must beat 0% to launch
Avg price
Okay$10.37avg listing price — sweet spot $15–$100
Review moat
Bad8,464.23avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand