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black wig cap
Skip itPrices mostly outside the sweet spot ($3.99–$13.17) — this niche doesn't clear our bar today.
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay$156K$156K/yr · 214K searches
Review moat
Bad6,193.8avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.0%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Avg price
Bad$6.24avg listing price — sweet spot $15–$100
Price range
Bad$3.99–$13.17cheapest to priciest tracked listing — scored on the share inside $15–$100