50
black vanity mirror with lights
Worth a lookShows no brand lock-in (top 5 brands take 31% of clicks), but weak search conversion (0.4%) keeps it on the watch list.
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Competition
Great23%top-5 click share — an open shelf
Avg price
Great$91.51avg listing price — sweet spot $15–$100
Review moat
Good719.54avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.1%return rate — above 5% kills the launch gate
Market size
Okay$106K$106K/yr · 276K searches
Price range
Okay$9.97–$343.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-23.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale