40
black tooth wax
Skip itPrices mostly outside the sweet spot ($8.21–$12.73) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Review moat
Good518.44avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.52avg listing price — sweet spot $15–$100
Market size
Okay$111K$111K/yr · 166K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-30.6%90-day search growth — must beat 0% to launch
Competition
Bad89%top-5 click share — a locked-up shelf
Price range
Bad$8.21–$12.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier