51
black spray bottle
Worth a lookShows low returns (1.1%), but a small market ($53K/yr) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.39–$25.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$11.94avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+7.8%90-day search growth — must beat 0% to launch
Review moat
Bad10,491.93avg incumbent reviews — the moat a new listing must climb
Market size
Bad$53K$53K/yr · 57K searches