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black semi permanent hair dye
Skip itA deep review moat (18,478 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Price range
Good$4.96–$29.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.53avg listing price — sweet spot $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Market size
Okay$137K$137K/yr · 173K searches
Growth
Bad-1.9%90-day search growth — must beat 0% to launch
Competition
Bad74%top-5 click share — a locked-up shelf
Review moat
Bad18,477.69avg incumbent reviews — the moat a new listing must climb