40
black scrunchies
Skip itPrices mostly outside the sweet spot ($3.17–$12.92) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Market size
Okay$144K$144K/yr · 157K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-1.6%90-day search growth — must beat 0% to launch
Competition
Bad72%top-5 click share — a locked-up shelf
Review moat
Bad13,877.3avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$6.92avg listing price — sweet spot $15–$100
Price range
Bad$3.17–$12.92cheapest to priciest tracked listing — scored on the share inside $15–$100