62
black owned businesses on amazon
Launch itA $8.3M/yr market growing +39.1% this quarter with returns at 0.2% — clears our launch bar.
Market size
Incredible$8.3M$8.3M/yr · 4.3M searches
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Incredible$27.02avg listing price — sweet spot $15–$100
Price range
Great$9.90–$73.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Growth
Good+39.1%90-day search growth — must beat 0% to launch
Review moat
Okay2,107.33avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand