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black opium perfume for women
Launch itA $2.6M/yr market growing +2.8% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible$2.6M$2.6M/yr · 2.3M searches
Avg price
Incredible$43.15avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$24.28–$129.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,243.96avg incumbent reviews — the moat a new listing must climb
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+2.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand