51
black lipstick
Worth a lookShows low returns (1.0%), but prices mostly outside the sweet spot ($1.77–$15.57) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good$529K$529K/yr · 774K searches
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$8.14avg listing price — sweet spot $15–$100
Growth
Bad-11.7%90-day search growth — must beat 0% to launch
Review moat
Bad22,733.04avg incumbent reviews — the moat a new listing must climb
Price range
Bad$1.77–$15.57cheapest to priciest tracked listing — scored on the share inside $15–$100