55
black henna
Worth a lookShows low returns (0.9%), but prices mostly outside the sweet spot ($6.17–$20.11) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,607.32avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.36avg listing price — sweet spot $15–$100
Growth
Okay+13.9%90-day search growth — must beat 0% to launch
Market size
Okay$200K$200K/yr · 455K searches
Price range
Okay$6.17–$20.11cheapest to priciest tracked listing — scored on the share inside $15–$100