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black henna hair dye
Skip itA small market ($83K/yr) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Avg price
Good$11.95avg listing price — sweet spot $15–$100
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Price range
Okay$7.00–$21.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,975.03avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Market size
Bad$83K$83K/yr · 185K searches
Growth
Bad-7.5%90-day search growth — must beat 0% to launch