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Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good65%top-5 brand share — brands hold most of the demand
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Market size
Good$280K$280K/yr · 412K searches
Price range
Okay$6.32–$22.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.55avg listing price — sweet spot $15–$100
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Review moat
Bad12,830.34avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand