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black hair dye
Skip itPrices mostly outside the sweet spot ($4.65–$15.94) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Good$528K$528K/yr · 1.1M searches
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.07avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+1.0%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Review moat
Bad8,754.07avg incumbent reviews — the moat a new listing must climb
Price range
Bad$4.65–$15.94cheapest to priciest tracked listing — scored on the share inside $15–$100