51
black gel nail polish
Worth a lookShows low returns (0.9%), but prices mostly outside the sweet spot ($3.84–$16.40) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Market size
Good$584K$584K/yr · 669K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Bad-5.0%90-day search growth — must beat 0% to launch
Review moat
Bad8,310.58avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.11avg listing price — sweet spot $15–$100
Price range
Bad$3.84–$16.40cheapest to priciest tracked listing — scored on the share inside $15–$100