47
black eyeshadow
Skip itPricing outside the sweet spot ($7.35 avg) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$205K$205K/yr · 342K searches
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-6.7%90-day search growth — must beat 0% to launch
Review moat
Bad11,319.38avg incumbent reviews — the moat a new listing must climb
Price range
Bad$1.96–$18.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$7.35avg listing price — sweet spot $15–$100