51
black eyebrow pencil
Worth a lookShows low returns (0.4%), but prices mostly outside the sweet spot ($1.07–$10.13) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$144K$144K/yr · 221K searches
Growth
Bad-3.6%90-day search growth — must beat 0% to launch
Review moat
Bad17,121.97avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$6.53avg listing price — sweet spot $15–$100
Price range
Bad$1.07–$10.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand