47
black elastic hair ties
Skip itPrices mostly outside the sweet spot ($2.64–$12.71) — this niche doesn't clear our bar today.
Conversion
Incredible17.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Growth
Okay+11.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad9,673.85avg incumbent reviews — the moat a new listing must climb
Market size
Bad$72K$72K/yr · 71K searches
Avg price
Bad$5.91avg listing price — sweet spot $15–$100
Price range
Bad$2.64–$12.71cheapest to priciest tracked listing — scored on the share inside $15–$100