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black bow
Skip itSoft demand (-18.2% this quarter) — this niche doesn't clear our bar today.
Brand share
Good64%top-5 brand share — brands hold most of the demand
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Review moat
Good907.86avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Market size
Good$443K$443K/yr · 985K searches
Returns
Okay4.4%return rate — above 5% kills the launch gate
Avg price
Bad$7.66avg listing price — sweet spot $15–$100
Price range
Bad$4.13–$17.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-18.2%90-day search growth — must beat 0% to launch