59
biotin shampoo
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Market size
Great$1.3M$1.3M/yr · 897K searches
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.37avg listing price — sweet spot $15–$100
Price range
Good$4.60–$35.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Bad-13.8%90-day search growth — must beat 0% to launch
Review moat
Bad20,021.89avg incumbent reviews — the moat a new listing must climb