42
biolage smooth proof shampoo and conditioner set
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible17.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$28.91avg listing price — sweet spot $15–$100
Price range
Incredible$22.89–$37.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,926.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$127K$127K/yr · 25K searches
Growth
Bad-7.5%90-day search growth — must beat 0% to launch
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand