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bikini exfoliating scrub
Launch itA $1.4M/yr market growing +67.2% this quarter with returns at 0.7% — clears our launch bar.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$30.37avg listing price — sweet spot $15–$100
Price range
Great$12.19–$69.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.4M$1.4M/yr · 854K searches
Growth
Great+67.2%90-day search growth — must beat 0% to launch
Review moat
Good888.82avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand