42
big hair ties
Skip itPrices mostly outside the sweet spot ($2.67–$14.58) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Growth
Okay+10.1%90-day search growth — must beat 0% to launch
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,446.46avg incumbent reviews — the moat a new listing must climb
Market size
Bad$79K$79K/yr · 161K searches
Avg price
Bad$7.13avg listing price — sweet spot $15–$100
Price range
Bad$2.67–$14.58cheapest to priciest tracked listing — scored on the share inside $15–$100