49
bha
Skip itA deep review moat (34,369 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$16.71avg listing price — sweet spot $15–$100
Price range
Great$5.96–$43.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Market size
Good$523K$523K/yr · 510K searches
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.8%90-day search growth — must beat 0% to launch
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Review moat
Bad34,368.69avg incumbent reviews — the moat a new listing must climb