55
best smelling body lotion
Worth a lookShows low returns (0.5%), but a deep review moat (22,229 avg reviews) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Competition
Great24%top-5 click share — an open shelf
Brand share
Great44%top-5 brand share — no brand owns this niche
Price range
Great$4.28–$49.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.39avg listing price — sweet spot $15–$100
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-1.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$82K$82K/yr · 125K searches
Review moat
Bad22,229.12avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand