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bergamot deodorant
Launch itA $989K/yr market growing +14.2% this quarter with returns at 0.8% — clears our launch bar.
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$19.40avg listing price — sweet spot $15–$100
Price range
Great$6.24–$63.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$989K$989K/yr · 392K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Okay+14.2%90-day search growth — must beat 0% to launch
Review moat
Okay3,122.8avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand