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benzoyl peroxide face wash
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible16.0%search→purchase rate — share of searches ending in a sale
Market size
Incredible$2.6M$2.6M/yr · 1.5M searches
Avg price
Okay$10.94avg listing price — sweet spot $15–$100
Price range
Okay$6.47–$18.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+2.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad24,748.5avg incumbent reviews — the moat a new listing must climb
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand