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benzoyl peroxide bar soap
Skip itPrices mostly outside the sweet spot ($3.65–$11.14) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible12.1%search→purchase rate — share of searches ending in a sale
Growth
Okay+15.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.01avg listing price — sweet spot $15–$100
Review moat
Bad14,616.57avg incumbent reviews — the moat a new listing must climb
Market size
Bad$63K$63K/yr · 65K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
Bad93%top-5 click share — a locked-up shelf
Price range
Bad$3.65–$11.14cheapest to priciest tracked listing — scored on the share inside $15–$100