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bentonite clay
Launch itA $1.4M/yr market growing +18.2% this quarter with returns at 0.8% — clears our launch bar.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$20.03avg listing price — sweet spot $15–$100
Market size
Great$1.4M$1.4M/yr · 880K searches
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Price range
Good$6.67–$38.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Growth
Okay+18.2%90-day search growth — must beat 0% to launch
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad11,652.86avg incumbent reviews — the moat a new listing must climb