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ben nye setting powder
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Returns
Great2.0%return rate — above 5% kills the launch gate
Price range
Good$9.16–$28.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.21avg listing price — sweet spot $15–$100
Growth
Okay+14.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,128.63avg incumbent reviews — the moat a new listing must climb
Market size
Bad$36K$36K/yr · 34K searches
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand