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belly button piercing kit
Skip itPrices mostly outside the sweet spot ($6.52–$13.59) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great305avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$204K$204K/yr · 459K searches
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.75avg listing price — sweet spot $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-24.2%90-day search growth — must beat 0% to launch
Price range
Bad$6.52–$13.59cheapest to priciest tracked listing — scored on the share inside $15–$100