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beige eyeshadow
Launch itA $1.2M/yr market growing +1.2% this quarter with returns at 3.3% — clears our launch bar.
Avg price
Incredible$31.80avg listing price — sweet spot $15–$100
Price range
Great$6.67–$98.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great34%top-5 click share — an open shelf
Market size
Great$1.2M$1.2M/yr · 933K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Returns
Okay3.3%return rate — above 5% kills the launch gate
Review moat
Okay3,204.07avg incumbent reviews — the moat a new listing must climb
Growth
Okay+1.2%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand