44
bees wax lip balms
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$14.96avg listing price — sweet spot $15–$100
Price range
Good$4.36–$38.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Market size
Okay$151K$151K/yr · 101K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad14,707.63avg incumbent reviews — the moat a new listing must climb
Growth
Bad-17.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand