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beer soap
Launch itA $2.3M/yr market growing +3.9% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Incredible$2.3M$2.3M/yr · 1.2M searches
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.85avg listing price — sweet spot $15–$100
Price range
Great$6.14–$53.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,039.26avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand