58
bee balm
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Avg price
Good$13.98avg listing price — sweet spot $15–$100
Market size
Good$651K$651K/yr · 1.6M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$4.83–$33.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,591.27avg incumbent reviews — the moat a new listing must climb
Growth
Bad-44.0%90-day search growth — must beat 0% to launch