49
beard spray
Skip itSoft demand (-30.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.85avg listing price — sweet spot $15–$100
Price range
Good$9.50–$29.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,299.71avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Market size
Okay$131K$131K/yr · 76K searches
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-30.0%90-day search growth — must beat 0% to launch