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beard soap
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.69avg listing price — sweet spot $15–$100
Price range
Okay$8.34–$18.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,008.92avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.8%90-day search growth — must beat 0% to launch
Market size
Bad$75K$75K/yr · 57K searches
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand