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beard scrubber
Skip itA small market ($75K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.23avg listing price — sweet spot $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Price range
Okay$5.00–$21.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-2.0%90-day search growth — must beat 0% to launch
Competition
Bad73%top-5 click share — a locked-up shelf
Review moat
Bad10,803.06avg incumbent reviews — the moat a new listing must climb
Market size
Bad$75K$75K/yr · 61K searches